If you’ve been wondering how to get more brand deals on Instagram in 2025, you’re definitely not alone. Instagram has turned into a goldmine for creators, influencers, and even small businesses — not just for collecting likes or followers, but for scoring paid brand collaborations that can seriously boost your income.
But here’s the twist — the game in 2025 is different. Brands are no longer impressed by just big follower counts. They’re hunting for authentic engagement, high-quality content, and genuine influence. This means whether you have 5,000 followers or 500,000, you still have the chance to land high-paying brand deals — if you know the right moves.
In this guide, I’ll take you through step-by-step strategies to help you stand out, grab attention, and win over brands in 2025. Plus, you’ll find practical examples, easy-to-follow comparison tables, and simple action tips you can start using today.
1. Build a Strong Personal Brand
Your personal brand is basically your online personality — it’s how people (and brands) see you on Instagram. If you want brands to work with you, they need to instantly understand who you are and what you’re about.
Here’s how to do it:
- Pick a niche you truly enjoy (like fashion, travel, fitness, tech, beauty, etc.).
- Write a clear bio that tells people exactly what you offer.
- Use a profile photo that’s easy to recognize.
- Keep your posts consistent in tone, style, and colors so your feed feels connected.
Example:
If your niche is fitness, don’t mix in random memes or political posts. Instead, focus on workout videos, healthy recipes, fitness tips, and product reviews so brands see you as a true expert in your field.
How to Sell Courses on Instagram in 2025
2. Prioritize Engagement Over Followers
In 2025, having millions of followers doesn’t automatically mean you’ll get brand deals. Brands now care more about how active and connected your audience is, rather than just the size of your following.
Here’s what brands pay attention to and how you can improve:
| Metric Brands Look At | Why It’s Important | How to Improve |
|---|---|---|
| Engagement Rate | Shows that your audience trusts and interacts with you | Ask questions in captions, reply to comments regularly |
| Story Views | Reflects how many followers are actively keeping up with you | Post interactive stories daily (polls, quizzes, Q&As) |
| Saves & Shares | Proves your content is valuable and worth revisiting | Create helpful, relatable, and shareable posts |
Pro Tip: Aim for an engagement rate of 3%–5% — it’s the sweet spot that can make you more appealing to brands than accounts with huge but inactive followings.
3. Post High-Quality, Consistent Content
Think of your Instagram feed as your portfolio. If your posts look unpolished or all over the place, brands will hesitate to trust you with their campaigns. Quality and consistency are key.
Tips to improve your content:
- Use natural light whenever possible for clear, bright photos and videos.
- Keep your background clean so the focus stays on you or the product.
- Add trending Reels audio to boost visibility and reach.
- Follow a posting schedule — aim for 3–4 posts a week to stay active.
Real-World Example:
A travel creator who shares smooth, cinematic Reels of beautiful destinations will attract tourism boards much faster than someone posting shaky, low-quality clips from their phone without editing.
How to Start a Print-on-Demand Business on Instagram in 2025
4. Use Instagram Reels to Grow Fast
If you want to get more brand deals on Instagram in 2025, Reels should be your best friend. They’re the fastest way to reach new audiences, boost engagement, and catch the attention of brands looking for fresh talent.
Here are some Reel ideas that work really well:
| Reel Type | Why It Works | Example |
|---|---|---|
| Product Demo | Lets viewers see the product in action | Skincare influencer showing their morning routine |
| Trend Remix | Leverages viral sounds and trends for more reach | Fashion creator styling outfits using a trending audio |
| Behind-the-Scenes | Feels real and authentic to the audience | Food blogger showing the step-by-step recipe prep |
Pro Tip: Post Reels consistently, experiment with formats, and use trending audio — it’s one of the fastest ways to get noticed by both followers and brands.
5. Showcase Your Analytics in a Media Kit
Brands aren’t only interested in how many followers you have — they want proof that you can deliver results. That’s where a media kit comes in.
Your media kit should include:
- Engagement rate (so brands know your audience interacts with your content)
- Audience demographics (age, location, interests)
- Story and Reel performance (average views, reach, and interactions)
- Examples of past campaigns (with results, if possible)
Analogy: Think of your media kit as your Instagram resume. Just like a job resume shows your skills and experience, your media kit shows brands why you’re worth investing in.
6. Reach Out to Brands Directly
Don’t just sit back and wait for brands to notice you — sometimes, you need to make the first move.
Ways to connect with brands:
- Email their PR or marketing department with your media kit.
- Send a short, personalized pitch through Instagram DMs.
- Sign up for influencer platforms like AspireIQ, Collabstr, or GRIN to find opportunities.
Example Pitch:
“Hi, I’m a lifestyle creator with 15k engaged followers. I’d love to create a 30-second Reel showing how your product fits perfectly into my daily routine.”
7. Collaborate with Other Creators
Teaming up with other influencers in your niche is a great way to reach new audiences — and trust me, brands love seeing creators who know how to network.
Collab ideas to try:
- Host a joint Instagram Live and share tips or experiences.
- Create Reels challenges together to tap into each other’s audiences.
- Tag each other in posts to cross-promote your content.
Working together not only boosts your reach but also shows brands you’re active, creative, and part of a thriving community.
8. Keep Your Profile Brand-Friendly
Before a brand decides to work with you, they’ll take a close look at your profile. Make sure everything they see is clean, professional, and matches your niche.
| Do This | Avoid This |
|---|---|
| Use high-quality, eye-catching visuals | Posting blurry or low-effort content |
| Keep captions positive and engaging | Using offensive or overly controversial language |
| Organize your highlights with clear labels | Having random or unlabelled highlight covers |
A polished, well-organized profile instantly tells brands that you take your work seriously — and that you’re ready for professional collaborations.
9. Offer Creative Campaign Ideas
Don’t just rely on brands to tell you exactly what to post — show them you can think outside the box. Pitch creative ideas that match their goals and audience. This makes you stand out as a creator who adds real value, not just reach.
Example Pitch:
“I can create a 3-part Reel series showing how your product improves my daily workflow, using trending audio to maximize reach and engagement.”
When you come prepared with ideas, brands see you as proactive, professional, and worth investing in.
10. Stay on Top of Instagram Trends
Trends can give your content a quick boost in visibility — and brands love working with creators who know what’s fresh and relevant.
How to stay updated:
- Spend 10–15 minutes a day exploring trending Reels and audio.
- Follow marketing and influencer news pages to spot what’s coming next.
- Try out new Instagram features as soon as they’re released to stay ahead of the curve.
Being trend-savvy not only grows your audience but also shows brands you understand the platform and can keep their campaigns timely and engaging.
11. Deliver Professional Results Every Time
Landing a brand deal is great — but turning it into a repeat partnership is where the real long-term income comes from. Brands remember creators who are reliable, detail-oriented, and easy to work with.
How to impress brands:
- Submit content early so they have time for feedback.
- Follow brand guidelines carefully to match their vision.
- Communicate clearly and professionally throughout the project.
When you consistently deliver high-quality work on time, you build a reputation that keeps brands coming back for more.
12. Price Your Work Fairly
If you price too low, you’ll undervalue yourself. If you price too high without proof, brands may walk away.
| Follower Range | Suggested Price per Reel | Suggested Price per Story |
|---|---|---|
| 5k–10k | $100–$200 | $50–$100 |
| 10k–50k | $200–$500 | $100–$200 |
| 50k+ | $500+ | $200+ |
13. Stay Authentic to Your Audience
Never promote something you don’t believe in just for quick money — it can damage your reputation and future brand deals.
Conclusion on How to Get More Brand Deals on Instagram in 2025
Learning how to get more brand deals on Instagram in 2025 comes down to one formula: authenticity + quality + consistency. Brands want influencers who connect deeply with their audience, create professional content, and deliver results.
By building a strong personal brand, focusing on engagement, creating high-quality posts, networking with brands, and staying ahead of trends, you can secure more collaborations and grow your income this year.
FAQs
Q1: Can small influencers get brand deals in 2025?
Yes — micro-influencers with 5k–50k followers and high engagement often land great deals.
Q2: How important is a media kit?
It’s essential. It shows brands your audience stats, content style, and past work.
Q3: Should I use influencer platforms?
Yes. They make it easier to connect with brands looking for creators in your niche.
Q4: Can I DM brands directly?
Definitely. A short, clear pitch can help you land a deal faster.
Q5: How do I make my profile brand-friendly?
Keep it clean, niche-focused, and visually appealing.
Table of Contents
