If you’re wondering how to get brand deals through Reels in 2025, you’re not alone. With the explosive growth of Instagram Reels, creators now have one of the best tools to attract brand partnerships, even without millions of followers.
In this guide, you’ll learn step-by-step how to use Instagram Reels to land brand deals in 2025. We’ll cover content strategies, pitching tips, real examples, and how to position your profile so brands notice you.
Why Learning How to Get Brand Deals Through Reels in 2025 Is Important
In 2025, Instagram Reels will be the best way to get noticed online. Brands are now spending more money on Reels because people enjoy short videos more than any other type of content.
Here’s why brands love Reels—and how it helps creators:
| Why Brands Use Reels | What It Means for You |
|---|---|
| Reels get more engagement | More people will see your content |
| Easy to go viral | You can grow without paying for ads |
| Great for young audiences | Perfect if you’re in fashion, beauty, tech |
| Short and snappy content works | 30–60 seconds is just right for promos |
If you learn how to land brand deals through Reels in 2025, you can start turning your content into real income.
👉Ways to Earn from Instagram Without Followers in 2025👈
Step 1: Optimize Your Profile for Brand Deals
Before brands even check your Reels, they’ll visit your profile. That’s where the first impression happens.
Use a Creator Bio That Attracts Brands
Clearly state who you are, your niche, and that you’re open to brand deals.
Example bio for 2025:
🎬 Creator | Skincare + Wellness
🤝 Collaborations Open
📩 DM or email for partnerships
Stay in a Clear Niche
Niche creators get more brand deals because brands can match them with the right audience.
| Niche Type | Reel Idea Example |
|---|---|
| Tech | “Best budget gadgets for 2025” |
| Fitness | “3 fat-burning workouts under 5 minutes” |
| Food | “Healthy 1-minute breakfast ideas” |
Step 2: Create Reels That Attract Brand Attention
What you post matters. Brands don’t just look at follower count—they look at the kind of Reels you create. Your content should be engaging, helpful, and match the brand’s vibe.
Follow the HVC Formula: Hook–Value–Call to Action
- Hook: Grab attention in the first 3 seconds
- Value: Educate, entertain, or inspire
- Call to Action (CTA): “Follow for more,” “Tag a friend,” or “Save this tip.”
Example Reel format:
Hook: “This $10 product fixed my skin overnight”
Value: Show results + explain benefits
CTA: “Follow for skincare on a budget!”
Prioritize Quality Over Quantity
Brands want to align with creators who care about content quality.
- Use good lighting (natural or soft ring light)
- Add captions (80% of Reels are watched on mute)
- Edit with apps like CapCut or InShot
Step 3: Use Strategic Hashtags and Brand Mentions
If your goal is how to get brand deals through Reels 2025, hashtags are still relevant. They boost discoverability.
| Hashtag Type | Examples |
|---|---|
| Industry-specific | #FitnessReels #TechOnBudget |
| Brand-specific | #NikeCollab #SkincareWithOlay |
| Trend-based | #InstagramReels2025 #ViralReels |
Also, tag relevant brands in your Reels, but only when you’re creating value, not just for attention.
Step 4: Make “Spec Reels” for Brands You Love
You don’t need to wait for brand deals — create content as if you’re already sponsored.
What Are Spec Reels?
These are sample Reels that mimic real sponsored content without being paid (yet).
Example:
Love a protein bar? Create a Reel showing your morning routine and include the product naturally. Then tag the brand.
Brands often notice and repost or contact creators who show initiative.
Step 5: Reach Out to Brands Directly Using Reels
Waiting for how to get brand deals through Reels? Don’t. One of the fastest ways to land brand deals through Reels in 2025 is by pitching yourself. Be confident—many brands love working with proactive creators.
🔍 Where to Find the Right Brands
- Check other creators in your niche—see which brands they tag in sponsored posts
- Use creator platforms like:
- Collabstr
- AspireIQ
- Heepsy
- Browse the Instagram Creator Marketplace for active campaigns
✉️ How to Pitch Brands in 2025
Keep your message short, clear, and personal.
Sample Pitch:
cssCopyEditHi [Brand Name], I’m a [your niche] creator on Instagram and really love your product.
I recently made a Reel that aligns with your brand (insert link).
Would love to explore a possible collab or campaign together!
✅ Bonus Tip:
If you have a Reel that performed well, share the insights (views, saves, shares, engagement rate). Even a small audience with strong engagement can win you deals.
Brands want creators who take initiative—so don’t wait. Start pitching!
Step 6: Track Your Reels Analytics
Understanding your analytics will help you prove your value to brands. Here’s what they look for:
| Metric | Why It Matters |
|---|---|
| Reach | Shows how many people saw the Reel |
| Engagement rate | Proves how active your audience is |
| Saves & Shares | Indicates content value |
| Comments | Reflects viewer connection |
Tools to help:
- Instagram Insights (built-in)
- NotJustAnalytics
- HypeAuditor
- CreatorIQ
Showing good stats improves your chances of sealing brand deals.
ChatGPT said:
Step 7: Join Creator Marketplaces to Get Discovered
In 2025, Instagram’s Creator Marketplace makes it easier than ever for brands to find and connect with creators. If you’re not on it yet, you’re missing out on direct brand opportunities.
🛠️ Before You Sign Up, Make Sure:
- ✅ Your profile is public
- ✅ You post high-quality Reels regularly
- ✅ Your content sticks to a clear niche
- ✅ You have a consistent posting schedule
These basics help you stand out to brands browsing the platform.
🔗 Other Creator Platforms to Join
| Platform | Key Features |
|---|---|
| Collabstr | Quick sign-up, easy access to brand campaigns |
| AspireIQ | Brands search creators by niche and content type |
| Upfluence | Uses data to match creators with ideal brand partners |
| Trend.io | Offers pre-paid campaigns—get paid upfront |
Getting on these platforms increases your visibility and makes it easier to land brand deals without always pitching manually. It’s like having a job board just for creators.
Step 8: Know What to Charge for Reels in 2025
Getting a brand deal is exciting, but knowing how much to charge is just as important. Don’t underprice yourself. In 2025, brands care more about engagement and content quality than just their follower count.
💰 2025 Rate Guide
A general pricing rule:
Base Rate = $100 per 10K followers
💡 Plus extra if your Reels get high shares, saves, or go viral consistently.
📦 Offer Clear Packages
Brands love when pricing is simple and organized. Try offering tiers like this:
| Package | What’s Included |
|---|---|
| Starter | 1 Reel + 1 Story |
| Standard | 1 Reel + 2 Stories + 1 Link in bio |
| Premium | 2 Reels + 3 Stories + 1 Pinned Post + Usage Rights for brand |
🛠 Tools to Set Your Rates
Not sure what to charge? These platforms help:
- Social Bluebook – Estimates your value based on audience and engagement
- Inzpire.me – Helps you benchmark fair rates for different content formats
Pro Tip: Always factor in usage rights, exclusivity, and how long the brand can use your content. Those details can significantly increase your rate.
Real-Life Example: How Reels Helped Riya Land a Brand Deal
Let’s take the story of Riya, a health and wellness creator with just 7,500 followers.
In early 2025, she posted a Reel reviewing a vegan protein shake. It wasn’t sponsored—she simply loved the product.
Here’s what she did right:
- 🎯 Tagged the brand directly
- 🔖 Used niche hashtags like #VeganFitness2025
- 🎙️ Added a voiceover explaining the product’s benefits
The result?
Her Reel went viral—85,000 views in 3 days.
📩 Within a week, the brand reached out and offered her $250 for a sponsored Reel + one Story.
Final Thoughts: Start Getting Brand Deals Through Reels in 2025
If your goal is to learn how to get brand deals through Reels 2025, you now have a clear roadmap. The opportunities are real, and you don’t need 100K followers to get started.
Just remember:
✅ Focus on quality content
✅ Know your niche and audience
✅ Reach out to brands (don’t wait)
✅ Track your analytics
✅ Be consistent with Reels
Brand deals won’t happen overnight, but if you treat your Reels like a business, you’ll start seeing results sooner than you think.
FAQs: How to Get Brand Deals Through Reels 2025
Q1: How many followers do I need to get brand deals through Reels in 2025?
You can start with as few as 1,000 followers if your engagement is strong and your content is high-quality.
Q2: Do brands pay for Reels content alone?
Yes! In 2025, many brands will pay creators specifically for Reels, especially when they drive high reach and engagement.
Q3: How long should my Reels be to attract brand deals?
Reels between 15 and 30 seconds often perform best for brands, as they’re short and engaging.
Q4: Should I tag brands in my unpaid Reels?
Yes, but only when the content naturally features the product. Don’t tag brands randomly — it can appear spammy.
Q5: Is Instagram the best place to get brand deals in 2025?
Instagram Reels are one of the best platforms in 2025 due to their organic reach and brand interest in short-form video.
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